In modern times, people all across the globe use social media platforms to share their personal lives with their near and dear ones.
This platform allows us to make new friends with common interests and is not limited to certain demographics, cultures, or languages.
There has been a heated discussion about the impact of social media on youths and how they are misleading the generation in the wrong direction in the past. However, with the advent of recent technological advancements in generative AI, the risk of deep fakes cannot be overstated.
We often see several deep fake videos going viral on the internet. In this blog, we will explore the several pros and cons of AI implementation on social networking sites.
Key benefits of utilizing AI in social media platforms
Automated content moderation
Social media platforms have to make sure that they do not circulate hate speech in the country, promote violence, or engage in unethical activities.
For this, they assign a content moderation team that manually checks whether the post is compliant with the policies and guidelines of the social platform. However, in such cases, the risk of human error can create a sense of disparity among the users.
To ensure that social media platforms are safe, clean, and ethical, we can make use of artificial intelligence for content moderation.
If the post goes against the community guidelines, rules, or regulations set by the local or state government, then it can be deleted automatically if proper action is not taken by the account holder.
Sending personalized recommendation
Often, we browse social media feeds and get fascinated with clothes and fashionable products. AI-enabled social media can keep track of user interests using search preferences and send recommendations for products and services in which the user might be interested.
This increases the possibility of sale by enabling advertisers to display the product and services at the right time to a targeted audience.
Efficient user interaction
Using AI-powered chatbots and personalized visual assistants, we can provide necessary information about social media platforms, including a walkthrough of the registration process, how to reset the password in case of losing it, and what procedures need to be followed if the post is deleted due to content moderation to ensure the account is not restricted.
AI-powered dashboards for advertisers
Advertisers need to understand the demographics of their targeted audience for their products or services.
They need to extract the data from reputable data sources on a real-time basis, understand the user’s behavior, notice their possible conversion rates using predictive analysis, and display the social media post to the right audience.
AI-powered dashboards use machine learning algorithms and integrated ETL tools to extract, transform, and load the data for processing into a presentable format.
Automating social media activities for digital marketers
Digital marketing experts have to spend a huge amount of time on social media, analyzing consumer behavior, and making strategic plans for product promotion on social media platforms.
These tasks can be simplified with the help of AI-enabled social media networking sites.
Cons of using AI in social networking sites
Risk of privacy
The major challenge of AI-powered social networking sites is maintaining privacy concerns. Even though users keep their settings of social media apps private not to reveal their personal or sensitive information, the data can be found out using reverse engineering.
Making the social platform neutral and non-biased
The social media platform faces lots of challenges in making it neutral and non-biased on specific topics. The reason is because social media platforms use engagements like the number of comments, sharing counts, and number of likes on a post to make it go viral on the internet.
This often leads to making content viral that consists of hate speech, promotes violence, and creates havoc in the minds of users.
AI-generated contents cannot be relied on to be true all the time. This can adversely affect the situation even further if two nations have conflicts on various topics that might lead to war.
Deep fake images and AI-generated videos
Using AI-enabled features for generating the image through prompts, we can relate the content to more meaningful images. However, this can be used to damage the reputation of the popular face of the nation as well.
Deep fake and AI-generated videos on social media platforms can be dangerous for society as well as national security.
Over use of AI-enabled social networking site can have adverse psychological impact
AI-enabled social media platforms make use of AI tools to make the content of the post engaging, provocative, and attractive.
After consuming these social media posts, a sense of dissatisfaction is developed in the minds of users for not having those things in their lives.
This can have a greater impact on the innocent minds of children and adults who are not aware of the real motives of the marketers or advertisers.
Legal and ethical challenges
AI might use the creativity skills of a known artist and produce another masterpiece without the consent of the original owner. This might cause conflict in the copyright of creativity skills like painting, song composition, film writing, etc.
To sum up, we must say that AI implementation on social networking sites can have advantages as well as disadvantages at the same time.
We need to make a strong framework where AI scope can be checked to ensure that the rights of the citizen are not infringed and that there is no conflict of copyright claims in the future due to generative AI tools in social media platforms.
Privacy concerns must be considered while implementing AI on social networking sites. AI bots must have robust cyber security plans for securing their social media accounts from being hacked and misused for any other purposes.
Using AI, we can make sure that user accounts are safe from data hackers, social network intruders, and cyber criminals who try to manipulate the innocent minds of people to get their criminal motives accomplished.
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